THE REQUEST
Gameloft was about to launch a new mobile video game, and they asked us to do a UX/UI review before launching.
We gathered a team of three UX and UI experts to analyze a beta build of the game.
ANALYSIS AND PLANNING
✓ Creation of analysis matrix document.
✓ FTUE review.
✓ Criteria review with stakeholders.
✓ Document refinement based on review.
✓ FTUE review.
✓ Criteria review with stakeholders.
✓ Document refinement based on review.
UX STUDY
✓ Design a quick mobile interactive prototype to analyze UI ergonomics on devices.
✓ Detection of friction points or prone to error screens in the user flows.
✓ Game heuristic evaluation.
✓ UX findings discussion.
✓ Detection of friction points or prone to error screens in the user flows.
✓ Game heuristic evaluation.
✓ UX findings discussion.
UI STUDY
✓ Consistency evaluation of visual elements.
✓ Iconography evaluation.
✓ Evaluation of size, contrast, legibility, and hierarchy of visual elements.
✓ Evaluation of affordance and visual input for UI elements.
✓ Visual appeal quality and progression for rewards.
✓ Evaluation of commercial appeal for in-game purchase screens.
✓ UI compliance on iOS and Android.
✓ UI compliance on the game genre.
✓ Iconography evaluation.
✓ Evaluation of size, contrast, legibility, and hierarchy of visual elements.
✓ Evaluation of affordance and visual input for UI elements.
✓ Visual appeal quality and progression for rewards.
✓ Evaluation of commercial appeal for in-game purchase screens.
✓ UI compliance on iOS and Android.
✓ UI compliance on the game genre.
Process
DELIVERABLES
✓ Matrix of findings and suggested prioritization.
✓ Improvement opportunities and hypothesis.
✓ Competitive analysis/landscape.
✓ Improvement opportunities and hypothesis.
✓ Competitive analysis/landscape.
